Gauss Productions got a request from a producer of world-wide renowned fashion designer Giovanni Scutaro, to develop a video depicting his entire career.
This video demanded a considerable time of research, photo editing, scanning of old newspapers and portfolios, and a careful selection of the best material Scutaro’s archive could offer.
After collecting the necessary material, we proceeded with organizing all the files by year and collection, so we could create a concept of how everything would be animated.
Every year had a feeling, a visual style, hence the animation needed to match the design of the brochures.
Additionally, we needed an intro and outro of the video. We decided to create a 3D animation of Giovanni Scutaro’s logo, with scenes from the fashion runaways contained in the letters.