We needed a marvelous actor that could express the falling down of the protagonist as the day went by. We called Javier Figuera, a renowned actor, both in drama and comedy, who has participated in countless commercials, movies, theater plays and it’s instantly recognizable in the country. Javier was 100% with the idea and we were set to go.
The production took one day, we started with the shots of Javier on his computer and cellphone, trying to locate his boss, and also we shot the scene at the end, with the explosion of money, Javier arriving home and using the laptop again. Then we began with the shots in the streets. An interesting fact about this commercial: it was shot 100% with natural light, we never used any extra lights, apart from the already existing on location. The magic of the color and look came in post-production.